Unsuccessful Web sites have one thing in common. They are relied upon as the only means to achieve business results. A Web site should complement an existing marketing and brand strategy. The problem is that many small businesses and entrepreneurs have not identified their business objectives. Detroit Concepts has developed a 12-point approach to ensure your Web site adds value and is integrated into your overall business plan.

12 points to Success

• Review business objectives
• Consult on approach and audience
• Benchmark the competition
• Establish targets
• Develop marketing strategy
• Detail project scope and deliverables
• Implement solutions
• Survey the audience
• Analyze the results
• Set new targets
• Ongoing support
• Celebrate Success

Contact us so that we can achieve business results for you!